Project-based Evaluation of Stakeholders in Digital Platforms and Services

Abstract

Digital platforms such as Uber, Skype, Facebook, Spotify and YouTube have become a defining infrastructure of today's society, fundamentally transforming everyday life, communication, entertainment and work. These services share the common feature of offering fast, convenient and personalised solutions to users, while bridging geographical and cultural distances through their global reach. The above platforms are not only technological innovations, but also have a significant social and economic impact to this day: they facilitate the rapid flow of information and support creative self-expression. At the same time, they also pose challenges, such as the protection of privacy, digital inequalities and content moderation. Uber, Skype, Facebook, Spotify and YouTube form a digital ecosystem that is dynamically shaping the framework for social coexistence, learning, entertainment and work, contributing to the improvement of individual quality of life and the development of global social relations. The aim of this study is to provide a comprehensive stakeholder analysis through a project-based evaluation of five major digital platforms and services: Uber, Skype, Facebook, Spotify and YouTube. The research explores how individuals perceive the importance of different stakeholder groups in the projects based on their own individual assessments and opinions. The study highlights that the success and sustainability of digital platforms largely depend on the alignment of stakeholder needs and expectations, from the image formed by individual users to the rapidly changing digital environment. The research and study thus aim to provide project managers and stakeholders with a mirror image of individual opinions so that, when planning similar projects, they can better align needs and expectations to ensure project success.